store ACE & TATE Vienna

Q&A with ACE & TATE:

What made you think — yep, we really want to work on this store?

First things first: we're big fans of Ace and Tate. We worked together to deliver furniture for stores before. But this time, we were asked to create furniture from scratch with a venue, a context, in mind. Designing several objects that added up to a bigger picture was new and exciting for us. 

Talk us through your creative process, how did the furniture come to life? 

We created a design concept that starts with choosing the right, in-house stock materials. Then we look for expressive forms — with a preference for pure and simple geometric shapes. The forms can also help us define what materials we use and the colour is defined afterwards. This doesn’t mean colour is any less important, we see colour as part of the object and makes the design stronger.

We love the vibrant palette you’ve used, how does your distinct eye for colour come about? 

Our approach is very intuitive at first. The colour palette should resemble a certain feeling we have for the object. Sometimes colours used in a painting, a photo in a fashion magazine or an object (composition) in real life is the first step to choosing colours. Next, we spread colour samples out on our table, and we begin to combine them until we feel good about it.

For all enquiries please contact info@nortstudio.be

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